Marketing & Exposure
Compass Three-Phase Marketing Plan
Our innovative three-phase marketing strategy is tailored to meet your goals and maximize your home’s exposure:
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Phase 1: Private Exclusive – We quietly market your home to top Compass agents and their clients, generating early interest while maintaining privacy.
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Phase 2: Coming Soon / PLN – Your home is introduced to a wider network of trusted agents—including those outside Compass—through private listing networks (PLN) and “Coming Soon” campaigns that build anticipation before going live.
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Phase 3: Live on MLS – We launch your home on the MLS and major platforms, reaching active buyers and delivering the greatest visibility.
Strategic Outreach
We activate a full range of promotional channels—from targeted digital ads and social media campaigns to eye-catching signage and email outreach—to ensure your home reaches the right buyers at the right time.
Making Connections That Matter
We personally accompany every single showing—no lockboxes—because no one knows your home better than we do. This allows us to highlight key features, answer questions in real time, and create a more engaging, informed experience for buyers and their agents. Combined with targeted open houses and broker events, your home gains meaningful exposure to motivated buyers.
Monitoring Interest in Real Time
From the moment your home is listed, we track showings, gather buyer feedback, and share timely updates with full transparency. You’ll always know where things stand and what steps we’re taking to move your sale forward.
